It shortens the checkout time and hence optimizes conversion rates. Visual Merchandiser – Includes drag and drop products in order to create pages that convert optimally. Customer Segmentation – Customer segmentation is a great way to show relevant content to the shoppers. Each shopper gets the right content.
However, along with using these awesome Magento features, online store owners should also be aware to avoid some of these conversion killers: Make sure that contacting you is easy. Display your store’s phone number on the header where it is very conspicuous and one cannot miss it. Other than that, be available on live chat, email or phone.